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What's it all about?

PureData is a SendRight Certified online self-service address verification and correction website.

Being SendRight Certified, PureData can issue official Statements of Accuracy (SOAs), which you must provide with your bulk mail lodgement to New Zealand Post (after 1 July 2008)

How do you benefit?

Because PureData is self-service you save on expensive set-up costs. So you can verify and correct even quite small address lists cost effectively. We calculate that, on average, you will recoup the cost of cleansing your addresses the first time you do a bulk mail out at New Zealand Post's discounted rates.

PureData will correct a wide range of address accuracy problems automatically, and far more cost-effectively than you could ever do manually. So with very little effort you can have consistently formatted, certified accurate New Zealand postal address data for your contacts and clients.

Accurate address data not only means you get discounts from New Zealand Post, but you'll also get fewer "Return to Sender" undeliverable items. If you have more than one customer database, you'll also have consistent address information across the datasets, including a unique DPID number for each deliverable address. If you want to add geotagging to your customer data, we can help there too.

In short, by getting Catalyst's PureData service to prepare your postal address data, you'll minimize mail-out costs and maximize accurate delivery to your target audience.

Why Catalyst?

PureData is delivered by Catalyst IT - a wholly New Zealand owned company. We have considerable expertise in the New Zealand postal addressing Standards. The software that checks your data has undergone rigourous testing to NZ Post's standards. And we have to renew our SendRight Certification every year.

We prepare your bulk mail address lists using the same knowledge and technology we provide to the New Zealand Electoral Enrolment Centre (EEC). The EEC produces one of the most accurate and complete electoral rolls in the world - and one of the biggest address lists in New Zealand.

You'll be dealing with friendly, down-to-earth people and a company that has been successful delivering superior service to some of New Zealand's largest organisations for nearly ten years.

We also take security very seriously. Your valuable customer list data will be protected throughout the process.

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