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Our standard prices (exc. GST) are:

Validation and SOA

0-10,000 records4.5c per record
more than 10,0003.5c per record

Data correction and postcoding

3c per correction

Download a copy of our Pricing Guide [PDF, 700kB]

If you need help extracting your data or want to discuss your specific needs contact us.

Our prices are simply based on the number of records in your mailing lists and the number of corrections we make. There is no setup cost, so long as you can provide the correct format. PureData will calculate the cost of processing your file and ask you to approve the total before running any checks and issuing a Statement of Accuracy. PureData can optionally correct your data for you. The cost will be calculated for you, and you'll have a chance to approve it before processing.

Where can I get information to help me start with PureData?

If you are new to PureData, we recommend you download of Getting Started Guide [PDF, 3.5MB].

Can I use PureData without a NZ Post Customer Number?

You can register and use PureData without a NZ Post Customer Number, but you will need to have the Number issued before lodging any bulkmail with NZ Post. Please contact NZ Post for details. Once you have a Customer Number, you should update your PureData account details so that the Customer Number appears on your Statements of Accuracy.

Why is my address accuracy so low?

The PAF address standards are very precise. Unless you have previously checked your addresses against the PAF, you should expect your initial accuracy to be less than 5%. If you don't currently have the new postcodes in your data, your accuracy may in fact be zero.

How much can PureData do to raise our accuracy?

Provided you have captured enough information in your address data, PureData can bring your accuracy up to quite high levels. If you are not satisfied with the accuracy attained through the self-service process, contact us: we may be able to tune the process to suit your data and give you even better results.

Can PureData help with really large datasets?

The online service is suitable for datasets up to about 1 million records. The engine behind the service can handle millions of addresses. If you have large datasets, let us know so we can advise you of the best approach.

Do we have to get a Statement of Accuracy for every mailout?

No, provided the dataset you are extracting the individual mailing lists from has a Statement of Accuracy. Please contact NZ Post for more information.

How is the Statement of Accuracy used?

From 1 July 2008 you must include an SOA percentage accuracy and SOA expiry date with your bulk mail lodgement. We independently provide NZ Post with a PureData production log which they can use to verify the accuracy claimed in the lodgement. The copy of the SOA for download from PureData is for your own records and doesn't have to be submitted with your lodgement.

Please note: in addition to a Statement of Accuracy, your bulk mail must also conform to NZ Post's address and envelope layout standards. Please contact New Zealand Post for more details.

Can the PureData service tell me if our customers have moved?

No, PureData only checks addresses, and knows nothing about who lives at which address. In fact we prefer you remove name information from your mailing list data before uploading it to PureData. We don't use names of people or organisations in the checks and it is wise not to send this personal information over the Internet.

Does PureData handle rural addresses?

New Zealand rural addresses are not currently as easy to match as urban ones, without additional information. PureData has access to rural address data that goes beyond the information in the PAF. This can help improve matching. If your address data is substantially rural, please let us know and we can advise you of the best approach.

Our mailing list includes overseas addresses. Can you handle them?

You should remove any non-New Zealand addresses from your data before uploading the file to PureData because they cannot be matched to NZ Post's PAF. If PureData finds any addresses that are clearly ones from overseas, it will ignore them and not take them into account in calculating your accuracy.

What can I do if we can't produce a CSV file of our mailing list?

Your information must be in CSV format. Please talk to us about having your data converted.

What is the difference between "structured" and "unstructured" data when it comes to matching our fields with the PAF fields?

After you have uploaded your CSV address list, the PureData service will try to "intelligently" match your fields with the fields in the PAF. If your data are broken down sufficiently ("structured" data), the field matching is done directly by looking at the field headings and the type of data PureData finds under these headings. If, on the other hand, your address file has address lines that combine, say, street number and street name ("unstructured" data), PureData will attempt to separate out the elements that are required to match the PAF fields.

Before PureData validates your data, you will have to review the way the fields have been matched by PureData, and if necessary realign some fields with an "unstructured" or "structured" field name in a list of options.

What happens if our data isn't accepted by PureData?

You can send a test file through PureData at no cost. This will usually tell you if the whole file can be processed successfully. If the whole file can't be processed, contact us - you won't be charged if an SOA can't be produced.

How does Catalyst protect my valuable mailing lists?

Catalyst takes data security very seriously. We strongly encourage you not to include the names of people or organisations with the mailing list data you upload. Under no circumstances will we provide your data to any third party for any purpose whatsoever.

We want to enhance our basic data. What can Catalyst do? Who do we talk to?

These are a number of ways we can enhance your data. We are interested to hear from you about your particular needs and the kinds of services you want to see added to PureData.

I haven't received my SOA. What gives?

We normally notify you by email as soon as the SOA is available - usually within hours or the next working day at the latest. If you don't hear from us, you may be checking the wrong mailbox. Log into PureData to check the status of your file. If the SOA isn't available for download, contact us immediately.

What happens if we decide to stop using the PureData service?

Let us know and we will cancel your login. However, there is no charge for keeping your account open, even if you only have an occasional need for PureData.

What is SendRight?

SendRight is a programme run by New Zealand Post to improve address accuracy. Please see the overview on NZ Post's website.

What is the Postal Address File?

The Postal Address File or "PAF" is New Zealand Post's definitive file of postal addresses. It contains about 1.8 million addresses in New Zealand. A new PAF file is issued every three months, including any new addresses or changes to existing addresses. PureData always uses the most up to date PAF file available.

What is a "Statement of Accuracy"?

A Statement of Accuracy or "SOA" is a statement of the percentage of addresses in a mailing list or database that are valid matches against the PAF. Only certified organisations are authorised to issue SOAs.

What is a "Corrections File"?

Catalyst's PureData service optionally provides a Corrections File in addition to the SOA. The Corrections File is a file in the format you originally uploaded but with the corrected records appended. Where PureData can't resolve an address precisely, the Corrections file may show several alternatives, which you will need to choose from.

What does "CSV" mean?

"CSV" stands for Comma Separated Values. It is a simple text file format that can be imported and exported from a variety of programs. If you are not sure whether your program produces CSV, check the "Export" or "Save As..." menu options or search for CSV or Comma Separated in the Help documentation.

Before using the PureData service, you need to acknowledge that you have read and agree to our standard Terms & Conditions. A copy of this will be sent to you when you sign up for the service. If you have any questions or concerns, please contact us.